Book reviews

161-163 p.

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Editorial
    Ottieni articolo
  • Legitimizing the contribution of marketing to firms' success : an exploratory investigation of marketing professionals
    Ottieni articolo
  • Facebook and Twitter, social networks for culture : an investigation on museums
    Ottieni articolo
  • User-Generated Systems of Signs and Meanings in Product Customization : Taxonomies and Research Directions
    Ottieni articolo
  • The Role of Country Branding in Attracting Foreign Investment : Country Characteristics and Country Image
    Ottieni articolo
  • Civic crowdfunding, social marketing and the co-creation of public value
    Ottieni articolo
  • Servitization in managerial literature : a content analysis
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• Informazioni

  Codice DOI: 10.3280/MC2018-002008

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2018-002008