Cinema multiforme : pratiche di consumo e strategie di offerta del film in televisione e nello scenario convergente

This paper is based on the notions of «mediashock» (Grusin 2015) and «cultural form» (Chaney 1990, 1994, 1996). The authors investigate cinema, as medium repeatedly upset by technological shocks, often caused by other media. The authors recall the traces of «mediashock» concept in film theory and in the history of cinematic medium. They propose to identify spectatorship as main factor of mediation of the mediological transformations of cinema. Underlining its genetic openness to technological, social and cultural changes, the writers propose a new paradigm about the transition of cinematic medium from analog to digital mediascape, that they define "continuity in the transformation". [Publisher's Text].