Il rischio alimentare in prima pagina
25-44 p.
In 1981, Allan Mazur formulated his famous hypothesis: there is a direct relation between media coverage and public reaction against technological issues. Mazur's hypothesis is exclusively and simply quantitative: the more the media cover a technoscientific issue, the more the public is brought to take a position against them. Few contributions that have tested Mazur's hypothesis, directly or indirectly, have found a rather weak relationship between media exposure and public opinion. In this paper, I conducted an analysis on media coverage of food in Italy in the period 2010-2016. I calculated a risk index in the corpus of newspaper articles. This measure is used to compare it with longitudinal public opinion surveys to test this presumed "direct effect" of media. [Publisher's Text].
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Prisma : economia, società, lavoro : 3, 2017-
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Información
Código DOI: 10.3280/PRI2017-003003
ISSN: 2036-5063
KEYWORDS
- Mass media coverage, public opinion, food safety, media effect, Mazur's hypothesis