Branding in the digital era.

15-22 p.

• Artículos del mismo número (disponibles individualmente)

  • Place branding : a cross-road between academics of many disciplines and practitioners : call for a articles written by marketing academicians!
    Obtener artículo
  • Branding in the digital era.
  • Brand negotiation and brand management : an actor-network theory perspective
    Obtener artículo
  • Exploring the palm oil crisis through the lens of different social media : an analysis of facebook, youtube and twitter contents
    Obtener artículo
  • Social media strategies to protect brand image and corporate reputation in the digital era : a digital investigation of the Eni vs : report case
    Obtener artículo
  • Brand consistent behavior of employees on social media : the role of social media governance and policies
    Obtener artículo
  • The service innovation in healthcare network
    Obtener artículo
  • Strategic pricing management in the omnichannel era.
    Obtener artículo
  • E-commerce or s-commerce? : a managerial perspective on website design features
    Obtener artículo
  • Book reviews
    Obtener artículo

  Mostrar más
• Información

  Código DOI: 10.3280/MC2016-004002

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2016-004002