Branding in the digital era.

15-22 p.

• Articles from the same issue (available individually)

  • Place branding : a cross-road between academics of many disciplines and practitioners : call for a articles written by marketing academicians!
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  • Branding in the digital era.
  • Brand negotiation and brand management : an actor-network theory perspective
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  • Exploring the palm oil crisis through the lens of different social media : an analysis of facebook, youtube and twitter contents
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  • Social media strategies to protect brand image and corporate reputation in the digital era : a digital investigation of the Eni vs : report case
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  • Brand consistent behavior of employees on social media : the role of social media governance and policies
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  • The service innovation in healthcare network
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  • Strategic pricing management in the omnichannel era.
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  • E-commerce or s-commerce? : a managerial perspective on website design features
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  • Book reviews
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• Information

  DOI: 10.3280/MC2016-004002

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2016-004002