Digital communication and SMEs on financial markets : a comprehensive analysis of CEO Social Network profiles

Includes bibliographical references

In an increasingly digital world, listed small and medium-sized enterprises (SMEs) face new challenges and opportunities in communicating with investors, particularly in financial markets. The book “Digital Communication and PMI on Financial Mar-kets” provides an in-depth analysis of the relationship between digital communication and the growth and success of listed SMEs, with a specific focus on CEOs' digital iden-tity and online presence strategies.This book offers a detailed analysis of how CEOs' social media profiles can influence their reputation, investor trust and access to capital. Through case studies, empirical data and practical insights, readers will discover how an effective digital strategy can transform the perception of SMEs in financial markets, which is closely linked to per-formance, growth and share development.

For entrepreneurs, industry professionals, investor relations specialists, investors and scholars, this volume provides readers with the tools and knowledge to under-stand digital communication at a strategic level. An essential guide for anyone who wants to understand or successfully build a strong digital identity in the digital age and capitalize on it in the framework of financial markets. [Publisher's text]

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