E-book
Versione Digitale
Download | NO Copia/incolla | NO Stampa
Phillips, Noëlle

Craft Beer Culture and Modern Medievalism

2019 - Arc Humanities Press

164 p.

  • In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present. [Publisher's text].
  • Special access authorizations may apply; please contact us for further information.