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Digital servitization in BtoB manufacturing systems : combining theory and practice for competitiveness enhancement
148 p.
Includes bibliographical references.
By proposing a strategic conceptualization of value co-creation, the work lies the theoretical foundations for a system approach as a key to understand how digital servitization can enable and foster industrial organizations to create new value and innovation in BtoB markets. Then, the work aims at offering a reinterpretation of digital servitization, based on a better understanding of those most critical managerial issues that the extant research underestimated. [Publisher's text]
Online only available
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