Musei e digitale in lockdown : pubblici o non pubblici?

Forced to lock their doors, each institution has been suddenly pushed to the digital dimension in order to maintain the relationship with publics. This paper analyzes the two side issues: museum working on their own mission, through the known data, and on the public; this last topic is not irrelevant: is it really possible to build a relationship without the physical presence of the object itself? And what kind of value and narrative does it take? Arguments and hypotheses are illustrated trough real examples and recent bibliography. [Publisher's text].