Mixed survey research : le funzioni delle tecniche qualitative nella ricerca standard

Combining the contributions of the survey pioneers with those of the new Mixed Methods Research movement, this paper explores the functions that nonstandardized techniques can have within survey research design. Qualitative research, conveniently combined with questionnaire surveys, allow for the following functions: 1) rendering anomalous data strategic; 2) controlling and increasing data quality; 3) offsetting the blind spots of the questionnaire. The mixed strategy makes up for the weaknesses of the survey research, contributing to a return to the golden age of social research. [Publishers' text].