2018 - Franco Angeli
Articolo
Versione Digitale
Download | Copia/incolla | Stampa
From Objects to Things in the World of Aldus Manutius (1494-1515) : Renaissance Publishing, and Institutional Dynamics in Markets
131-152 p.
- The case study, between historical institutionalism and sociology of translation, faces the evolution of the press and the emergence of publishing in Venice between 1490 and 1515: (i) around the appearance of "modern book" as a cultural artefact (as unit of analysis); (ii) considering the entrepreneurial experience of Aldus Manutius (as empirical context); (iii) observing and analysing the interweaving of different institutional logics (the cultural dynamics of Italian Humanism), the emergence of new institutional boundaries (around the revolution of movable type and the figure of "merchant-entrepreneur" in Venice), supported by forms of institutional work (the "modern book" by Aldus as an agent of market change). Adopting a market system dynamics perspective ("a market may be defined as an organizational field"), and introducing "the role of material objects in motivating and shaping institutional change",
- the framework proposes a nonhuman-centric approach to examine the roles objects play in market change processes. [Publishers' text].
Fa parte di
Mercati e competitività : 1, 2018-
Informazioni
Codice DOI: 10.3280/MC2018-001008
ISSN: 1972-4861
PAROLE CHIAVE
- Market dynamics, institutional work, sociology of translation, materiality of book, Renaissance printing
-
Nello stesso fascicolo
- The M&C assessment : found in translation
- Buying, renting, and sharing : investigating new forms of acquisition
- Is the collaborative consumption the new buying? : social and economic aspects influencing collaborative consumption
- Cognitive aspects of car sharing in Millennials : active sharers and reluctant users
- To buy or to rent? : an experimental study on the antecedents of consumers' acquisition-mode decisions
- Dynamic Capabilities for Open Innovation : The Role of Customer Mindset in Launching an Internet TV.
- Sexual stimuli in advertising : the opposite sex effect
- From Objects to Things in the World of Aldus Manutius (1494-1515) : Renaissance Publishing, and Institutional Dynamics in Markets
- Reviews
- Elenco Referee 2017