Book Reviews

177-179 p.

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Bibliometric literature review : an opportunity for marketing scholars
    Ottieni articolo
  • Predict excessive use of Massively Multi-Player Online Role-Playing Games : the role of social anxiety and identification with the character
    Ottieni articolo
  • Consumer attitude toward reshoring : related effects and relevant boundary conditions
    Ottieni articolo
  • Social media and firm performance : the voice of managers in European contexts
    Ottieni articolo
  • Trends in marketing studies : a longitudinal analysis of leading Italian academic journals (2005-2015)
    Ottieni articolo
  • The employability of marketing graduates in the era of digitalisation and globalisation
    Ottieni articolo
  • Disclosing the dark side of value processes in business relationships
    Ottieni articolo
  • Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms
    Ottieni articolo
  • Book Reviews

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• Informazioni

  Codice DOI: 10.3280/MC2017-004009

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2017-004009