2017 - Franco Angeli
Fascicolo
Versione Digitale
Mercati e competitività : 2, 2017
P. 7-178
-
Informazioni
ISSN: 1972-4861
-
Nello stesso fascicolo
- Marketing in an experiential perspective : Toward the Experience Logic
- Dynamic capabilities in retailers' marketing strategies : defining an analysis model
- SIM Talk 2016 : Retail ; Consumptions ; Digital
- Cause-Related Marketing and Trust : empirical Evidence on Pinkwashing
- Towards an online approach to university public engagement : an exploratory analysis of website content
- Beyond the mobile versus PC dichotomy : profiling online shoppers based on device usage
- Service Quality, Behavioural Intentions and Lipstick effect : Evidence from a Masstige context
- The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm : an analysis of best practice in the dairy sector
- Reviews
- Errata corrige Mercati & Competitività 2017, 1.