Mercati e competitività : 4, 2016

P. 7-179

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Place branding : a cross-road between academics of many disciplines and practitioners : call for a articles written by marketing academicians!
    Ottieni articolo
  • Branding in the digital era.
    Ottieni articolo
  • Brand negotiation and brand management : an actor-network theory perspective
    Ottieni articolo
  • Exploring the palm oil crisis through the lens of different social media : an analysis of facebook, youtube and twitter contents
    Ottieni articolo
  • Social media strategies to protect brand image and corporate reputation in the digital era : a digital investigation of the Eni vs : report case
    Ottieni articolo
  • Brand consistent behavior of employees on social media : the role of social media governance and policies
    Ottieni articolo
  • The service innovation in healthcare network
    Ottieni articolo
  • Strategic pricing management in the omnichannel era.
    Ottieni articolo
  • E-commerce or s-commerce? : a managerial perspective on website design features
    Ottieni articolo
  • Book reviews
    Ottieni articolo

  Mostra altro
• Informazioni

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/3181353

  MATERIE

  • Gestione generale
  • Economia. Produzione