Beyond Knowledge and Branding : the Impact of Online Communities on Buying Behavior

P. 83-115

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Foreword
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  • Mediated Category Management : How Third Parties Enable the Implementation of Buyer-Seller Collaboration
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  • Coopetitive Dynamics in Distribution Channel Relationships : An Analysis of the Italian Context in theTwentieth Century
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  • Corporate Social Responsibility in the Retailing Industry : a Trust-Based Model of its Effects on Consumer Behaviour With Regard to Organic food
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  • Using virtual reality to grasp the secrets of buying behavior
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  • Beyond Knowledge and Branding : the Impact of Online Communities on Buying Behavior
• Informazioni

  Codice DOI: 10.1400/199432

  ISSN: 2239-7191

  Permalink: http://digital.casalini.it/10.1400/199432