The Headache from Hell : www.aspirin.com between Marketing and Science Communication

P. 141-157

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Editoriale
    Ottieni articolo
  • Introduction
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  • A Conspiracy Against the Laity? : the Uses of Precision and Jargon
    Ottieni articolo
  • The Linguistic Expression of Causality in Thomas Mun's Discourse of Trade (1625)
    Ottieni articolo
  • Public Speaking in English for Business : Historical Perspective and New Directions in International Business Communication
    Ottieni articolo
  • A Corpus-based Analysis of Noun Phrase Complexity in Spoken Economic Discourse
    Ottieni articolo
  • The English of Economics in Italian EAP Courses
    Ottieni articolo
  • Business Metaphors in the Economist Newsletters : A Case for Authentic Materials in L2 Classrooms
    Ottieni articolo
  • Legal English and Critical Reading Skills
    Ottieni articolo
  • How do you Work in English? : a Lexicographical Survey
    Ottieni articolo
  • Patterns of Adaptation of Borrowings from English into Italian
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  • The Headache from Hell : www.aspirin.com between Marketing and Science Communication
  • Language and Marketing Strategies in Healthcare and Corporate Websites : the Case of the American HHS.
    Ottieni articolo
  • Genre Repurposing and New Communicative Exigencies : The Case of the CEO's Letter in CSR Reports
    Ottieni articolo
  • Oppositional Alliances and Frame Shifts in Italian Corporate Meetings
    Ottieni articolo
  • Functional or Dysfunctional? : the Language of Business Contracts in English
    Ottieni articolo
  • Digital Innovations in Conflict Resolution : The ODR System
    Ottieni articolo
  • Obamanomics : True and False
    Ottieni articolo
  • Are They Talking to us? : a Study of the Authoritarian Discourse of the Financial Times
    Ottieni articolo
  • Book Reviews / Recensioni
    Ottieni articolo
• Informazioni

  Codice DOI: 10.1400/190401

  ISSN: 1970-2787

  Permalink: http://digital.casalini.it/10.1400/190401