Brand-building : the creative city : a critical look at current concepts and practices

158 p. : ill. ;

• Capitoli dello stesso volume (disponibili singolarmente)

  • Foreword
  • Introduction
  • Branding the Creative City
  • The Creative City Imaginary
  • Site-Specificity and Urban Icons in the Light of the Creative City Marketing
  • Creating a Creative City
  • The City That Was Creative and Did Not Know
  • Fashion and the City
  • Creative Entrepreneurialism
  • Notes on Contributors
• Informazioni

  ISBN: 9788884535405

  Permalink: http://digital.casalini.it/9788884535405

  COLLANA

  Strumenti per la didattica e la ricerca ; 94
  

  MATERIE

  • Scienze sociali. Comunità
  • Economia. Produzione
  • Gestione generale
  • Cultura e istituzioni
  • Urbanistica (Pianificazione territoriale)
  • Communities, Classes, Races

  SOGGETTI

  • Cities and towns
  • Sociology, Urban
  • Culture