Santini, Cristina | Zampi, Vincenzo | Faraoni, Monica Wine Clubs as a Marketing Tool for Segmenting Customers, Building Winery Loyalty and Image : Some Empirical Evidence 2008 - Firenze University Press Fa parte di Proceedings of the 11th Toulon-Verona international conference on quality in services : higher education, health care, local government, tourism, banking : University of Florence, Dipartimento di scienze aziendali, 4-5 September 2008. - ( Proceedings e report ; 44) Download Leggi Online PDF c Capitolo
