A new approach to Marketing Channel Relationship

7-10 p.

• Articles du même numéro (disponibles individuellement)

  • A new approach to Marketing Channel Relationship
  • Re-discovering dual marketing : Internet's contribution
    Obtenir l'article
  • CEOs of dual marketers organizations : communication and reputation management issues
    Obtenir l'article
  • Dual marketers and sustainability communication : Empirical evidence from corporate websites
    Obtenir l'article
  • Dual marketing communications : Enriching channel value network with a multi-channel strategic communication
    Obtenir l'article
  • What about the Internet of Everything? : an exploratory study in E-health
    Obtenir l'article
  • Social media brand communities and brand value co-creation : Evidences from Italy
    Obtenir l'article
  • From B2B to A4A : an Integrated Framework for Viable Value Co-Creation
    Obtenir l'article
  • How online reviewers and actual customers evaluate their shopping experiences : evidence from an international retail chain
    Obtenir l'article
  • Reviews
    Obtenir l'article

  Afficher plus
• Informations

  Code DOI : 10.3280/MC2018-003001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2018-003001