Ivan Preston memories

P. 101-104

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  • Mental processes across cultures : implications for branding and communication
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  • Different routes to judgment formation
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  • Total business communication : theoretical approach and principles of governance
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  • Ivan Preston : a master of doctrine and humanity
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  • Preston, professor and anti-puffery crusader : dies at 79.
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  • Ivan Preston memories
  • Recensioni
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• Informations

  Code DOI : 10.1400/209566

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209566