Communicative Business : Italian Research Review on Business Communication : 1, 2010

P. 1-107

• Articles du même numéro (disponibles individuellement)

  • Editoriale = Editorial
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  • Is two better than one? : the impact of cross-media print and Internet advertising in Germany
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  • Mental processes across cultures : implications for branding and communication
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  • Different routes to judgment formation
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  • Total business communication : theoretical approach and principles of governance
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  • Ivan Preston : a master of doctrine and humanity
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  • Preston, professor and anti-puffery crusader : dies at 79.
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  • Ivan Preston memories
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  • Recensioni
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  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/an/2638520

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  • Économie