Recensioni

P. 120-126

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  • Un nuovo approccio di misurazione dell'efficacia della comunicazione pubblicitaria con le equazioni strutturali a variili latabenti
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  • Materialism and consumer socialization : a semiotic analysis of personal loan advertisements
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  • An empirical research of corporate reputation in China
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  • Documents
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  • Doc. 1 : advertising as a unique field : overview and connections among advertising topics and theories
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  • Doc. 2 : compilation of theories & theoretical concepts and selected references
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  • Doc. 3 : introduction to the phenomenon of advertising
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  • Recensioni
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  Code DOI : 10.1400/209551

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209551