Introduction to Don E. Schultz's Manifesto

P. 7-9

• Articles du même numéro (disponibles individuellement)

  • Editorial = Editoriale
    Obtenir l'article
  • Introduction to Don E. Schultz's Manifesto
  • Caught in an academic time warp?
    Obtenir l'article
  • Un nuovo approccio di misurazione dell'efficacia della comunicazione pubblicitaria con le equazioni strutturali a variili latabenti
    Obtenir l'article
  • Materialism and consumer socialization : a semiotic analysis of personal loan advertisements
    Obtenir l'article
  • An empirical research of corporate reputation in China
    Obtenir l'article
  • Documents
    Obtenir l'article
  • Doc. 1 : advertising as a unique field : overview and connections among advertising topics and theories
    Obtenir l'article
  • Doc. 2 : compilation of theories & theoretical concepts and selected references
    Obtenir l'article
  • Doc. 3 : introduction to the phenomenon of advertising
    Obtenir l'article
  • Recensioni
    Obtenir l'article

  Afficher plus
• Informations

  Code DOI : 10.1400/209540

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209540