Covirtue signaling : l'ostentazione di virtù e il public shaming durante la pandemia di Covid-19

The concept of "virtue signaling" defines the expression of moral values with the intent to improve one's own image. The global epidemic we are experiencing has favoured a new nuance of this attitude, which I define "covirtue signalling": the ostentation of virtue during the Covid19 pandemic. This phenomenon is linked to another behaviour that is somehow the base of it: the public shaming of other people's behaviour. The covirtue signaling stance appears to have many aspects in common with others ideology only apparently opposite, such as the NoMask movement and the pandemic denial. [Publisher's text].