Mondo reale-tradizionale e mondo digitale, strategie aziendali e web intelligence : il futuro del controllo e della gestione delle informazioni

The purpose of this paper is to analyze how the web intelligence may influence the principal dimensions of strategic intelligence, improving the capacity to make right strategic moves. Specifically, the aim is to study the possibilities and the risks, with the related control needs, of using web data and web information in defining strat-egies in the real traditional world, and not only in defining web strategies. First of all, we advanced a framework and, then, the research was completed with specific interviews to managers of leader companies in the field of managing information and data. The study shows how "big data" may contain "rich data" and "deep data" and how the digital world may represent the "real traditional world". Indeed, the study highlightsthe relationship, and maybe also the futures of the relationship, between the "digital world" and the strategic management. [Publishers' text].