2017 - Franco Angeli
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Place as value proposition : the marketing perspective
124 p.
Includes bibliographical references.
This work provides a particular perspective on the polysemous concept of ‘place' and integrates marketing and management frameworks – S-D Logic, Service Science and Network-System theories – to explain the place as value proposition, emergent by the perceptions and interactions between subjects/stakeholders/users and the spatial contexts. [Publisher's text]
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ISBN: 9788891763174
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