L'utilizzo delle Evocazioni gerarchizzate nella SWOT analysis : una proposta di metodo misto per la valutazione degli interventi educativi

The overall objective of this study is to improve the usability of the SWOT analysis. The ultimate goal is to create a procedure that can overcome its limitations by integrating it with the Hierarchised evocations technique. Specifically, respondents will be asked to express themselves in three different steps: 1. freely associating five words to each of the factors (strengths, weaknesses, opportunities, threats) 2. verbally justifying the choice of each of the evoked terms; 3. classifying them according to the importance attributed. The output is a body of items treatable qualitatively and two quantitative indicators for each associated element: its frequency of appearance and the score of importance accorded to it. The intersection of these criteria, by using a similarity analysis and cognitive salience index, will identify weight, role and interdependence in respondents cognitions about each SWOT's factor. [Publisher's Text].