Fostering the debate among scholars to support the advancement of knowledge in the food-related consumer research : a commentary

In this commentary, I aim to highlight some issues currently challenging the advancement of knowledge in the foodrelated consumer research academic community. Retracing the sections of a research paper, several strategic writing practices authors use to please reviewers are outlined together with customary referee comments considerably popular nowadays (as paper originality; sample size and external validity; and risk of bias). These odds in the current publishing and reviewing practices, which are also under transition and in an ongoing shift, need thorough discussion among the academic community. The overall goal of the commentary is to foster debate and reflection among editors and scholars to better define the possible boundaries of good contributions to knowledge and the precise guidelines to prevent (potentially) detrimental practices on both sides. [Publisher's text].