Europeana communication bug: which intervention strategy for a better cooperation with Creative Industry?

Besides the main mission of spreading cultural heritage knowledge, Europeana as well as many GLAMs are very engaged in developing new strategies in order to make digital contents reusable for creative industry. Nevertheless, these actions have been successful just only in sporadic cases. A wrong approach to communication often undermines efforts. This paper particularly describes a case study including proposals for an effective connection among Europeana, GLAMs and Creative Industry in the framework of Food and Drink digital heritage enhancement and promotion. [Publisher's Text].