2015 - Franco Angeli
Article PDF (0.21 Mb)
Compatible only with Adobe Acrobat Reader (read more)
La televisione trasformista : come cambia la tv nell'età della convergenza
43-49 p.
In the last twenty years, the Italian television environment has changed deeply as a result of the digital revolution and the media convergence: the contemporary television is a complex phenomenon encompassing several changes in consumption practices, in textual features and in the industrial strategies of broadcasters. The essay will explore the principals dynamics that characterize the complex relationship between Tv and its audience today: the proliferation of screens and texts, the multiplicity of production and consumption practices, the variety of touchpoints to connect TV content and viewers.
Is part of
Sociologia della comunicazione : 50, 2, 2015-
Articles from the same issue (available individually)
-
Information
ISSN: 1972-4926
KEYWORDS
- Convergence TV, expanded TV text, brand, technology and access, extended audience