Comunicazione, metodo e interpretazione

Communication, method, and interpretation are always tightly related, but the current cultural scene - also thanks to the "society of communication" - makes the interpretative nature of the method more undeniable. This article looks into this cultural horizon in order to briefly illustrate what is changing in the field of social research methodology. The active use of media, the concept of "text", the investigation on the new media, the convergence of "qualitative" and "quantitative" research, and the relation between method and art are only but a few examples of the topics elicited by communication sciences, which also concern the methodologist.