The impact of product placement on brand equity

P. 63-84

• Articles from the same issue (available individually)

  • Referee 2012
    Get article
  • Analyzing the relationship among critical brand equity drivers and consumer behavioural intentions
    Get article
  • Brand reputation online : tra consumer empowerment e reputational risk
    Get article
  • The impact of product placement on brand equity
  • Gli aspetti valoriali del brand nei rapporti fra industria e distribuzione
    Get article
  • Lo sguardo dei consumatori verso la marca di lusso nell'epoca della contraffazione
    Get article
  • Consistency and impact of brand management decisions : the neurosciences perspective
    Get article

  Show more
• Information

  DOI: 10.1400/214522

  ISSN: 2239-7191

  Permalink: http://digital.casalini.it/10.1400/214522