PDF a Article Miniero, Giulia | Chizzoli, Christian | Pate, Alessia The impact of product placement on brand equity 2013 - EGEA Is part of Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi : XXXI, 1, 2013 Permissions Download Copy/paste Printing Download | Copy/paste | Printing EUR 14.00 VAT Excluded Purchase