Doc. 3 : introduction to the phenomenon of advertising

P. 115-119

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  • Documents
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  • Doc. 1 : advertising as a unique field : overview and connections among advertising topics and theories
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  • Doc. 2 : compilation of theories & theoretical concepts and selected references
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  • Doc. 3 : introduction to the phenomenon of advertising
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  DOI: 10.1400/209550

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209550