Doc. 2 : compilation of theories & theoretical concepts and selected references

P. 109-114

• Articles from the same issue (available individually)

  • Editorial = Editoriale
    Get article
  • Introduction to Don E. Schultz's Manifesto
    Get article
  • Caught in an academic time warp?
    Get article
  • Un nuovo approccio di misurazione dell'efficacia della comunicazione pubblicitaria con le equazioni strutturali a variili latabenti
    Get article
  • Materialism and consumer socialization : a semiotic analysis of personal loan advertisements
    Get article
  • An empirical research of corporate reputation in China
    Get article
  • Documents
    Get article
  • Doc. 1 : advertising as a unique field : overview and connections among advertising topics and theories
    Get article
  • Doc. 2 : compilation of theories & theoretical concepts and selected references
  • Doc. 3 : introduction to the phenomenon of advertising
    Get article
  • Recensioni
    Get article

  Show more
• Information

  DOI: 10.1400/209549

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209549