Andreini, Daniela

Author

Article, Legitimizing the contribution of marketing to firms' success : an exploratory investigation of marketing professionals, Franco Angeli

Cavallone, Mauro Magno, Francesca Pedeliento, Giuseppe Andreini, Daniela

Legitimizing the contribution of marketing to firms' success : an exploratory investigation of marketing professionals

2018 - Franco Angeli

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Mercati e competitività : 2, 2018

EUR 12.10
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Article, The multichannel effects of sponsorship : an empirical analysis, Franco Angeli

Andreini, Daniela Pedeliento, Giuseppe

The multichannel effects of sponsorship : an empirical analysis

2014 - Franco Angeli

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Mercati e competitività : 3, 2014

EUR 10.45
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Article, B2B vs. B2C : an Empirical Attempt to Bridge the Gap., Franco Angeli

Pedeliento, Giuseppe Andreini, Daniela

B2B vs. B2C : an Empirical Attempt to Bridge the Gap.

2013 - Franco Angeli

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Mercati e competitività : 1, 2013

EUR 13.20
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Article, I fattori esogeni ed endogeni influenti sulle strategie di integrazione multicanale : un'analisi nel retailing in Europa, Franco Angeli

Andreini, Daniela

I fattori esogeni ed endogeni influenti sulle strategie di integrazione multicanale : un'analisi nel retailing in Europa

2012 - Franco Angeli

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Mercati e competitività : 3, 2012

EUR 10.45
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Chapter, Multi-Channel Integration Strategies in Retailing : An Exploratory Analysis of the PC and Electronics Industries, Firenze University Press

Andreini, Daniela

Multi-Channel Integration Strategies in Retailing : An Exploratory Analysis of the PC and Electronics Industries

2009 - Firenze University Press

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Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference. - ( Atti ; 24)

EUR 10.00
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