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McKee, Scot

Creative B2B Branding (No, Really) : Building a Creative Brand in a Business World

2010 - Goodfellow Publishers

244 p.

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands. [Publisher's text].

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