“Our Transformation: Delivering a Smoke-Free Future” : Corporate Responsibility Narrative in Philip Morris International's Website

P. 78-92

• Articles du même numéro (disponibles individuellement)

  • Introduction
    Obtenir l'article
  • One for All, All for One? : Narrating the Identities of Craft Breweries
    Obtenir l'article
  • Belgian Abbey Beers' Online Founding Stories Orienting to a Global Market
    Obtenir l'article
  • Carving out a Unique Brand Identity : The Big Four and their Narrative Distinctiveness
    Obtenir l'article
  • “Our Transformation: Delivering a Smoke-Free Future” : Corporate Responsibility Narrative in Philip Morris International's Website
  • Quite Like Before : The Power of Emotional Storytelling in Coca-Cola's Campaign Open Like Never Before
    Obtenir l'article
  • Job Interviews as Loci for the Promotion of Corporate Identities through Founding Stories
    Obtenir l'article

  Afficher plus
• Informations

  Code DOI : 10.26379/IL2021001_005

  ISSN: 2532-764X

  Permalink: https://digital.casalini.it/10.26379/IL2021001_005