L'uso dei social media nella promozione della salute : il progetto Qwert

In the article, the authors treat the topic of using new media in promoting pre-teen health and life skills through the analysis of the Qwert project, of the ULSS 2 Marca Trevigiana. Qwert is a social networking platform for kids aged 11 to 14, used as tool connected with offline events, built with students, involving schools, families, public bodies, and territory companies. The relationships generated by the platform between kids and educators and the participation in offline activities, stimulate skills and provide an opportunity to prevent discomfort and to promote the activation of social capital forms useful for all involved actors. [Publishers' text].