Legitimizing the contribution of marketing to firms' success : an exploratory investigation of marketing professionals
Franco Angeli
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Mercati e competitività : 2, 2018 EUR 12,10
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The multichannel effects of sponsorship : an empirical analysis
Franco Angeli
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Mercati e competitività : 3, 2014 EUR 10,45
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B2B vs. B2C : an Empirical Attempt to Bridge the Gap.
Franco Angeli
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Mercati e competitività : 1, 2013 EUR 13,20
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