Digital Consumers : Re-shaping the Information Profession

for this purpose. Key strategic areas covered in this book include: the digital consumer - an introduction and philosophy; the digital information marketplace and its economics - the end of exclusivity; the e-shopper - the growth of the informed purchaser; the library in the digital age; the psychology of the digital information consumer; the information-seeking behaviour of the digital consumer - case study - the virtual scholar; the Google generation - myths and realities about young people's digital information behaviour; and, trends in digital information consumption and the future. Where do we go from here? No information professional or student can afford not to read this far-reaching and important book. [Publisher's Text]