Re-imagining the Research Process : Conventional and Alternative Metaphors

This book offers a unique solution to the shortage of more imaginative and engaging research by re-imagining the core elements of the research process. In contrast to existing methods, which mainly focus on standard ingredients in the research process, the metaphorical approach taken here offers a more varied and comprehensive platform for producing novel, influential and relevant research. The set of guiding principles suggested in the book provides researchers with the resources to break away from existingconventions and templatesfor conducting and writing research. Re-imagining the Research Process: Conventional and Alternative Metaphorsis suitable for upper-undergraduate and postgraduate students and researchers interested in challenging traditional views of the research process. Mats Alvessonholds a chair in the Business Administration department at Lund University in Sweden and is also a part-time professor at University of Queensland Business School, Australia and at Cass Business School, UK. Jorgen Sa

ndbergis Professor at UQ Business School, University of Queensland, Australia, and Distinguished Research Environment Professor in Organization Studies at the Warwick Business School, UK. [Publisher's text].

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