Corporate Designing Religion : Transforming the Visual Identities of Religious Institutions in the Digital Era

Design professionalism interwoven with strategic marketing skills and advances in the technologies of digital communication are changing the interface and conceivably the future image of religious institutions. How and to what extent does corporate design influence the identity of religious institutions in the digital era? Six denominational case studies, including multifaith, in Europe were investigated. The concluding hypotheses outline principal response indicators, supplemented by a Religious Branding Compass, to assist in identifying the religious institutions' visual identity projections. [Publisher's text].

Special access authorizations may apply; please contact us for further information.