Business history as business : the business historian facing the rise of corporate heritage

5-15 p.

• Articles from the same issue (available individually)

  • Business history as business : the business historian facing the rise of corporate heritage
  • Customer perception of brands' heritage : synthesis and perspectives
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  • "For most of its history, that was not the case" : the importance of corporate archives in the use of past strategy
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  • Managing organizational discontinuity in a corporate museum : case study of the Polish Vodka Museum
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  • The present (and future) value of the past : Heritage marketing strategies within long-lived firms of Made in Italy
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  • An invisible heritage : company books and "bookhood" in the Italian case
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• Information

  DOI: 10.3280/ISTO2023-047001

  ISSN: 1590-6264

  Permalink: https://digital.casalini.it/10.3280/ISTO2023-047001