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O'Reilly, Daragh | Kubacki, Krzysztof | Larsen, Gretchen

Music, Markets and Consumption

2013 - Goodfellow Publishers

256 p.

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

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