Parole al voto : un'analisi delle tattiche linguistiche social in campagna elettorale

The ballot call of 25 September 2022 was preceded by a month of intense electoral campaigning, during which the parties contended with each other using different communication strategies and programmatic lines. The growing disintermediation and the "platformization" of propaganda fostered a political narrative on social media focused on the trivializing lexicon and content, the continuous appeal to emotions and on the presumed expressive capacity of the leaders. The statistical-textual analyses presented here - carried out starting from the 3,777 posts published on the Facebook pages of the eight main political parties - is aimed at establishing the weight of these elements in the strategies of social influence. [Publisher's text].