2022 - Franco Angeli
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Dal Teutonengrill all'Italienmüdigkeit : la crisi del turismo tedesco-occidentale in Italia nel biennio 1963-1964
154-178 p.
This research aims to investigate the causes of the temporary crisis of West German tourism in Italy in the early 1960s, usually considered the gol- den age of mass holiday. Through an interdisciplinary approach, the essay examines the political, economic and socio-cultural factors underlying the decline in the Italian destinations among Rft travellers, by contextualizing them in the diplomatic and economic relations developed between these two countries after World War II. [Publisher's text].
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ISSN: 2531-9817
KEYWORDS
- Italy, German Federal Republic, Tourism, Soft Power, Mass Consumption