Generation Z's consumer activism and their perception towards brand activism

P. 186-202

• Chapters from the same volume (available individually)

  • Prólogo
    Get chapter
  • El efecto Netflix : los contenidos originales que triunfan entre los adolescentes y los jóvenes de la Comunidad Autónoma Vasca y Navarra
    Get chapter
  • Screen time during Covid-19 pandemic and children's health concerns
    Get chapter
  • Imaginario de la marca Nike : niños, deporte y sociedad
    Get chapter
  • Content analysis of what I eat in a day videos on TikTok
    Get chapter
  • Audiencias juveniles : La casa de papel : de la narrativa lineal al universo transmedia
    Get chapter
  • Cómo generar conciencia medioambiental en niños de educación inicial (educación primaria) a través de una estrategia de contenido transmedia : el caso del Colegio Menor de Quito (Ecuador)
    Get chapter
  • Slow fashion for children : parents' dilemma regarding sustainability, price, ethics and children's upbringing
    Get chapter
  • Consuming the body image : young children's perceptions of body portrayals in television advertising
    Get chapter
  • Transgenerational approach focused on Generation Z and Generation Alpha to current consumption of mobile applications
    Get chapter
  • A paradox machine : gendered history of Japanese magical girl animation
    Get chapter
  • ¿Cómo sensibilizar a los jóvenes en la recepción de la desinformación y educar una competencia mediática en aula?
    Get chapter
  • Generation Z's consumer activism and their perception towards brand activism
• Information

  ISBN: 9788411701525

  Permalink: http://digital.casalini.it/5577493