Per un approccio ecologico ai media tra processi di piattaformizzazione e dinamiche transmediali

The aim of this article is to propose a reflection focused on the relationship between two of the most relevant concepts that describe the practices and logics of the hybrid media system: platformization and transmedia. Through a perspective that refers to media ecology, it analyzes the different characteristics that the two concepts have assumed over the years, their points of contact and opposition. The essay then proposes a redefinition of these two concepts, including with respect to two main aspects that have emerged: the necessary reworking of convergence and the hypothesis of a growing epistemological inadequacy of the concept of medium itself. [Publisher's text].