I valori contano? : una ricerca sui comportamenti pro-ambientali nella città di Roma

In this article, the relationship between values and the conative component of human action is explored in the context of pro-environmental behaviors, considered actions that can offer benefits to the natural environment. In the literature the environmentally friendly behavior is distinguished according to the skills it requires to be done properly. The results of this research show that age and a high qualification influence a wide range of pro-environmental behavior, especially those that do not require the use of particular knowledge. On the other hand, the relationship between individual values and eco-sustainable action is robust when pro-environmental behaviors are put into practice that require uncommon skills and knowledge to be applied without error. This has been seen in the context of the differentiation and packaging of household waste, a demanding task that requires at the same time environmental knowledge and values oriented towards ecocentrism. [Publisher's text]